Executive Summary
Laporan Gabungan Periode: 1 - 30 September 2025
Meta Ads
Shopee Ads
Total Revenue
Rp 10.69 Jt
Total Omset Gabungan
Ad Spend
Rp 2.58 Jt
Total Biaya Iklan
ROAS
4.14x
Return on Ad Spend (Blended)
Sales Volume
5.900 Pcs
Dari 26 Total Transaksi
Kontribusi Omset per Channel
Efisiensi: Spend vs Revenue
Rincian Performa Platform
| Platform | Ad Spend | Omset (Revenue) | ROAS | Qty Terjual | Deals |
|---|---|---|---|---|---|
| META Ads | Rp 2.502.509 | Rp 8.070.525 | 3.22x | 4.900 | 16 |
| Shopee Ads | Rp 80.966 | Rp 2.625.000 | 32.42x | 1.000 | 10 |
| TOTAL | Rp 2.583.475 | Rp 10.695.525 | 4.14x | 5.900 | 26 |
Objective: Engagement + CTWA (ABO)
Periode: 11 - 30 September 2025
Total Budget Spent
Rp 2.502.509
Harian: 130k - 150k
Total Leads
Volume Tinggi
Cost Per Lead (CPL)
Rp 4.617
Optimal (< Rp 5k)
Total Omset
Rp 8.070.525
ROAS: 3.22x
Analisis Performa Adset (Detail Kebocoran)
Source: Meta Ads Excel (Sept 2025)| Nama Adset | Budget Spent | Impression | Reach | Freq | Link Clicks | Results (Msg) | Drop Off / Kebocoran |
|---|---|---|---|---|---|---|---|
| Ads Yeni - Sept 25 | Rp 723.169 | 18.345 | 10.080 | 1.82 | 350 | 200 |
43%
(-150 lost)
|
| Ads Agustin | Rp 650.000 | 39.747 | 22.843 | 1.74 | 200 | 120 |
40%
(-80 lost)
|
| Anis | Rp 580.000 | 44.770 | 26.808 | 1.67 | 290 | 112 |
61%
(-178 lost)
|
| Nadin | Rp 550.000 | 41.761 | 22.095 | 1.89 | 367 | 110 |
70%
(-257 lost)
|
Distribusi Leads per CS
Funnel Konversi
Conversion Rate Total: 2.95%
Total Transaksi
16 Deals
Avg 4 closing/CS
Total Item Terjual
4.900
Pcs Kemasan
Revenue
Rp 8.07 Jt
Dari 4 CS
Rincian Performa CS
| Nama CS | Leads Masuk | Closing (Deal) | Qty Terjual | Conv. Rate |
|---|---|---|---|---|
| Yeni | 197 | 4 | 2.300 pcs | 2.03% |
| Agustin | 123 | 5 | 900 pcs | 4.06% |
| Anis | 111 | 4 | 1.400 pcs | 3.60% |
| Nadin | 111 | 3 | 300 pcs | 2.70% |
🏆 Leaderboard Penjualan (Pcs)
Juara 1: Yeni
2.300 Pcs
Juara 2: Anis
1.400 Pcs
Juara 3: Agustin
900 Pcs
Shopee Performance (Top Ad)
Produk: Standing Pouch Cetak Full Print
ROAS: 32.42x
ACOS: 3.08%
Biaya Iklan
Rp 80.966
Sangat Hemat
Omzet Penjualan
Rp 2.625.000
Dari 1 Produk Utama
Produk Terjual
1.000 Pcs
Dari 10 Konversi
CTR
4.26%
319 Klik / 7.493 Lihat
Rincian Produk Utama (September)
| Nama Iklan | Dilihat | Klik | Omzet | ROAS |
|---|---|---|---|---|
| Kemasan Standing Pouch (Full Print) | 7.493 | 319 | Rp 2.625.000 | 32.42x |