Executive Summary
Laporan Gabungan Periode: 1 - 30 November 2025
Meta Ads
Shopee Ads
Total Revenue
Rp 15.09 Jt
Total Omset Gabungan
Ad Spend
Rp 2.39 Jt
Total Biaya Iklan
ROAS
6.32x
Return on Ad Spend (Blended)
Sales Volume
5.000 Pcs
Estimasi Total Transaksi
Kontribusi Omset per Channel
Efisiensi: Spend vs Revenue
Rincian Performa Platform
| Platform | Ad Spend | Omset (Revenue) | ROAS | Qty Terjual | Deals |
|---|---|---|---|---|---|
| META Ads | Rp 2.000.464 | Rp 12.074.558 | 6.04x | 4.300 | 16 |
| Shopee Ads | Rp 389.371 | Rp 3.017.100 | 7.75x | 700 | 6 |
| TOTAL | Rp 2.389.835 | Rp 15.091.658 | 6.32x | 5.000 | 22 |
Objective: Engagement + CTWA (ABO)
Periode: 8 - 29 November 2025
Total Budget Spent
Rp 2.000.464
Harian: 70k - 80k
Total Leads
Small but Mighty
Cost Per Lead (CPL)
Rp 4.387
Stabil (< Rp 5k)
Total Omset
Rp 12.07 Jt
ROAS: 6.04x
Analisis Performa Adset (Estimasi Proporsional)
Source: Data November 2025| Nama Adset | Budget Spent (Est) | Impression (Est) | Reach (Est) | Freq | Link Clicks | Results (Msg) | Drop Off / Kebocoran |
|---|---|---|---|---|---|---|---|
| Ads Anis | Rp 570.300 | 25.000 | 15.000 | 1.6 | 350 | 130 |
63%
(-220 lost)
|
| Ads Yeni | Rp 557.100 | 22.000 | 13.000 | 1.7 | 300 | 127 |
57%
(-173 lost)
|
| Ads Nadin | Rp 535.200 | 20.000 | 12.000 | 1.6 | 280 | 122 |
56%
(-158 lost)
|
| Ads Agustin | Rp 337.864 | 15.000 | 9.000 | 1.6 | 200 | 77 |
61%
(-123 lost)
|
Distribusi Leads per CS
Funnel Konversi
Conversion Rate Total: 3.5%
Total Transaksi
16 Deals
CR Tinggi di Anis & Nadin
Total Item Terjual
4.300
Pcs Kemasan
Revenue
Rp 12.07 Jt
Dari 3 CS
Rincian Performa CS
| Nama CS | Leads Masuk | Closing (Deal) | Qty Terjual | Omset (IDR) | Conv. Rate |
|---|---|---|---|---|---|
| Anis | 130 | 7 | 3.400 pcs | Rp 8.858.249 | 5.38% |
| Nadin | 122 | 8 | 800 pcs | Rp 2.656.067 | 6.56% |
| Yeni | 127 | 1 | 100 pcs | Rp 560.242 | 0.79% |
| Agustin | 77 | 0 | 0 | - | 0% |
🏆 Leaderboard Penjualan (Pcs)
Juara 1: Anis
3.400 Pcs
Juara 2: Nadin
800 Pcs
Juara 3: Yeni
100 Pcs
Shopee Performance (Top Ad)
Produk: Standing Pouch Cetak Full Print
ROAS: 15.20x
ACOS: 6.58%
Biaya Iklan
Rp 389.371
Sangat Efisien
Omzet Penjualan
Rp 3.017.100
Dari 1 Produk Utama
Produk Terjual
700 Pcs
Estimasi
ROAS
7.75x
Profit Baik
Rincian Semua Produk Iklan (November)
| Nama Iklan | Dilihat | Klik | Omzet | ROAS |
|---|---|---|---|---|
| Kemasan Standing Pouch Cetak Full Print (Kecil/Besar Non Zipper) | 12.573 | 603 | Rp 1.571.500 | 6.58x |
| Erbeka Tambahan Zipper Ziplock Kemasan Standing Pouch | 6.617 | 324 | Rp 1.445.600 | 9.81x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (10x15 cm) | 3.316 | 164 | Rp 0 | 0.00x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (14x23 cm) | 1.503 | 54 | Rp 0 | 0.00x |
| Automatically select products Ad (Iklan Toko) | 4.629 | 129 | Rp 0 | 0.00x |