Executive Summary
Laporan Gabungan Periode: 1 - 31 Oktober 2025
Meta Ads
Shopee Ads
Total Revenue
Rp 22.18 Jt
Total Omset Gabungan
Ad Spend
Rp 3.82 Jt
Total Biaya Iklan
ROAS
5.81x
Return on Ad Spend (Blended)
Sales Volume
13.200 Pcs
Estimasi Total Transaksi
Kontribusi Omset per Channel
Efisiensi: Spend vs Revenue
Rincian Performa Platform
| Platform | Ad Spend | Omset (Revenue) | ROAS | Qty Terjual | Deals |
|---|---|---|---|---|---|
| META Ads | Rp 3.332.468 | Rp 14.868.750 | 4.46x | 10.400 | 34 |
| Shopee Ads | Rp 485.799 | Rp 7.315.300 | 15.06x | 2.800 | 30 |
| TOTAL | Rp 3.818.267 | Rp 22.184.050 | 5.81x | 13.200 | 64 |
Objective: Engagement + CTWA (ABO)
Periode: 1 - 31 Oktober 2025
Total Budget Spent
Rp 3.332.468
Harian: 80k - 100k
Total Leads
Naik +56% vs Sept
Cost Per Lead (CPL)
Rp 4.029
Sangat Efisien (< Rp 5k)
Total Omset
Rp 14.87 Jt
ROAS: 4.46x
Analisis Performa Adset (Detail Kebocoran)
Source: Data Pendukung Okt 2025| Nama Adset | Budget Spent | Impression | Reach | Freq | Link Clicks | Results (Msg) | Drop Off / Kebocoran |
|---|---|---|---|---|---|---|---|
| Ads Nadin | Rp 1.250.433 | 73.872 | 32.906 | 2.24 | 775 | 321 |
58,6%
(Best Retention)
|
| Ads Anis | Rp 884.475 | 46.441 | 22.948 | 2.02 | 720 | 231 |
68,0%
(-489 lost)
|
| Ads Pak Agustin | Rp 568.501 | 35.500 | 20.000 | 1.78 | 301 | 120 |
60,2%
(-181 lost)
|
| Ads Yeni - Sept 25 | Rp 268.491 | 13.041 | 7.245 | 1.80 | 174 | 81 |
53,4%
(-93 lost)
|
| Ads Yeni - Okt 25 | Rp 360.568 | 19.559 | 12.758 | 1.53 | 190 | 74 |
61,1%
(-116 lost)
|
Distribusi Leads per CS
Funnel Konversi
Conversion Rate Total: 4.1%
Total Transaksi
34 Deals
Naik +112% vs Sept
Total Item Terjual
10.400
Pcs Kemasan
Revenue
Rp 14.87 Jt
Dari 3 CS
Rincian Performa CS
| Nama CS | Leads Masuk | Closing (Deal) | Qty Terjual | Conv. Rate |
|---|---|---|---|---|
| Nadin | 321 | 14 | 4.200 pcs | 4.36% |
| Anis | 231 | 12 | 3.800 pcs | 5.19% |
| Agustin | 120 | 8 | 2.400 pcs | 6.67% |
| Yeni | 155 | 0 | 0 | 0% |
🏆 Leaderboard Penjualan (Pcs)
Juara 1: Nadin
4.200 Pcs
Juara 2: Anis
3.800 Pcs
Juara 3: Agustin
2.400 Pcs
Shopee Performance (Top Ad)
Produk: Standing Pouch Cetak Full Print
ROAS: 15.06x
ACOS: 6.64%
Biaya Iklan
Rp 485.799
Sangat Efisien
Omzet Penjualan
Rp 7.315.300
Dari 1 Produk Utama
Produk Terjual
2.800 Pcs
Estimasi
ROAS
15.06x
Profit Tinggi
Rincian Semua Produk Iklan (Oktober)
| Nama Iklan | Dilihat | Klik | Omzet | ROAS |
|---|---|---|---|---|
| Automatically select products Ad (Iklan Toko) | 31.258 | 1.185 | Rp 2.317.000 | 8.07x |
| Kemasan Standing Pouch Cetak Full Print (14x23 cm Non Zipper) | 10.074 | 542 | Rp 3.627.000 | 21.96x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (14x23 cm) [4] | 1.493 | 24 | Rp 1.321.500 | 67.75x |
| Erbeka Tambahan Zipper Ziplock Kemasan Standing Pouch | 604 | 31 | Rp 45.000 | 11.55x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (10x15 cm) [3] | 571 | 11 | Rp 0 | 0.00x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (10x15 cm) [2] | 241 | 6 | Rp 0 | 0.00x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (10x15 cm) [1] | 244 | 7 | Rp 0 | 0.00x |
| ERBEKA Kemasan Standing Pouch Cetak Full Print (10x15 cm) [0] | 56 | 1 | Rp 0 | 0.00x |